Let’s take a peek behind the curtain — AND discover what makes me, me.

From my journey to the values and principles that shape my work, here’s where you’ll learn who I am as a designer and a person.

Let’s start with the basics. Who is Uriel, and what’s his story?

I’m a Product Designer passionate about crafting functional, delightful products. Known for empathy, critical thinking, and determination, I thrive on solving problems with creativity and care.

I hold a Bachelor's degree in Design from the Savannah College of Art and Design. My expertise spans product, system, and process design, as well as both UI and UX design, giving me a holistic view of the design process.

I’ve had the opportunity to create and transform both digital and physical experiences, and I enjoy taking on challenges. With a proven track record of tackling complex issues, I pride myself on delivering innovative solutions that drive tangible results.

My user-centered design approach has led to measurable improvements, such as enhancing navigation and information hierarchy, which increased user satisfaction. This success comes from conducting in-depth user interviews and surveys to uncover pain points and opportunities for improvement.

I’m also experienced in leading cross-functional teams to create high-fidelity prototypes that validate design concepts. I work closely with engineers to ensure seamless implementation and that the final product exceeds expectations

I hold a Bachelor's degree in Design from the Savannah College of Art and Design. My expertise spans product, system, and process design, as well as both UI and UX design, giving me a holistic view of the design process.

My story
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My story
🪓
Sharpen your axe

User-driven design starts with deeply understanding user needs, pain points, and behaviors. Like sharpening an axe before cutting wood, research is crucial. Without clear insights, no strategy or goal can truly succeed. Aligning with users ensures your design cuts through the noise and delivers real value.

🎯
Make it impactful

Impact over quality:  I believe that impact should always come before quality. It’s not just about meeting high standards—it's about creating something that truly serves the user’s needs. By prioritizing user needs and going beyond the basics, you’re not just delivering quality—you're creating meaningful solutions that resonate.

⚖️
Balance innovation and simplicity

I believe in leading with innovation and pushing boundaries to create valuable solutions. Simplicity should refine that innovation, ensuring it remains intuitive and aligned with user goals. By focusing on the details, we turn innovative ideas into practical, user-centered designs that truly work.

📅
Purposeful Planning

Thoughtful planning prevents problems. I value proactive planning as the cornerstone of impactful design. By engaging the right people early and fostering clear communication, I can anticipate challenges, create clarity, and ensure strategies align with both user and business goals, leading to exceptional outcomes.

🙏🏾
Collaborative Synergy

Great design thrives on shared perspectives. I value collaboration because it brings out the best in people and ideas. For me, great design happens when we build strong relationships, embrace diverse viewpoints, and solve challenges together. Open communication and teamwork create solutions that resonate deeply and meaningfully.

😊
Joy in the Journey

Enjoying the process leads to better outcomes. I value the joy of creating as much as the result itself. A sense of purpose, mutual respect, and a positive team culture make the process rewarding. When the journey is fulfilling, the solutions reflect that energy, delivering work that feels as good as it functions.

Download

I hold a Bachelor's degree in Design from the Savannah College of Art and Design. My expertise spans product, system, and process design, as well as both UI and UX design, giving me a holistic view of the design process.

I’ve had the opportunity to create and transform both digital and physical experiences, and I enjoy taking on challenges. With a proven track record of tackling complex issues, I pride myself on delivering innovative solutions that drive tangible results.

My user-centered design approach has led to measurable improvements, such as enhancing navigation and information hierarchy, which increased user satisfaction. This success comes from conducting in-depth user interviews and surveys to uncover pain points and opportunities for improvement.

I’m also experienced in leading cross-functional teams to create high-fidelity prototypes that validate design concepts. I work closely with engineers to ensure seamless implementation and that the final product exceeds expectations

I consider myself to be a passionate and curious designer who strives to deliver innovative & high-quality solutions. I've been known to be an empathic critical thinker and a determined problem-solver. I've had the opportunity to create and transform digital and physical experiences and products.

My design principles are the building blocks of everything I create.

They guide every decision I make and are the foundation that gives me confidence in my work, leaving me proud of the solutions I create.

🪓
Sharpen your axe

User-driven design starts with deeply understanding user needs, pain points, and behaviors. Like sharpening an axe before cutting wood, research is crucial. Without clear insights, no strategy or goal can truly succeed. Aligning with users ensures your design cuts through the noise and delivers real value.

🎯
Make it impactful

Impact over quality:  I believe that impact should always come before quality. It’s not just about meeting high standards—it's about creating something that truly serves the user’s needs. By prioritizing user needs and going beyond the basics, you’re not just delivering quality—you're creating meaningful solutions that resonate.

⚖️
Balance innovation and simplicity

I believe in leading with innovation and pushing boundaries to create valuable solutions. Simplicity should refine that innovation, ensuring it remains intuitive and aligned with user goals. By focusing on the details, we turn innovative ideas into practical, user-centered designs that truly work.

📅
Purposeful Planning

Thoughtful planning prevents problems. I value proactive planning as the cornerstone of impactful design. By engaging the right people early and fostering clear communication, I can anticipate challenges, create clarity, and ensure strategies align with both user and business goals, leading to exceptional outcomes.

🙏🏾
Collaborative Synergy

Great design thrives on shared perspectives. I value collaboration because it brings out the best in people and ideas. For me, great design happens when we build strong relationships, embrace diverse viewpoints, and solve challenges together. Open communication and teamwork create solutions that resonate deeply and meaningfully.

😊
Joy in the Journey

Enjoying the process leads to better outcomes. I value the joy of creating as much as the result itself. A sense of purpose, mutual respect, and a positive team culture make the process rewarding. When the journey is fulfilling, the solutions reflect that energy, delivering work that feels as good as it functions.

Download

I consider myself to be a passionate and curious designer who strives to deliver innovative & high-quality solutions. I've been known to be an empathic critical thinker and a determined problem-solver. I've had the opportunity to create and transform digital and physical experiences and products.

The values that matter to me as a designer also shape my life.

They help me stay at my best, enabling me to create well-designed products that are intuitive, meaningful, and genuinely helpful to others.

🪓
Sharpen your axe

User-driven design starts with deeply understanding user needs, pain points, and behaviors. Like sharpening an axe before cutting wood, research is crucial. Without clear insights, no strategy or goal can truly succeed. Aligning with users ensures your design cuts through the noise and delivers real value.

🎯
Make it impactful

Impact over quality:  I believe that impact should always come before quality. It’s not just about meeting high standards—it's about creating something that truly serves the user’s needs. By prioritizing user needs and going beyond the basics, you’re not just delivering quality—you're creating meaningful solutions that resonate.

⚖️
Balance innovation and simplicity

I believe in leading with innovation and pushing boundaries to create valuable solutions. Simplicity should refine that innovation, ensuring it remains intuitive and aligned with user goals. By focusing on the details, we turn innovative ideas into practical, user-centered designs that truly work.

📅
Purposeful Planning

Thoughtful planning prevents problems. I value proactive planning as the cornerstone of impactful design. By engaging the right people early and fostering clear communication, I can anticipate challenges, create clarity, and ensure strategies align with both user and business goals, leading to exceptional outcomes.

🙏🏾
Collaborative Synergy

Great design thrives on shared perspectives. I value collaboration because it brings out the best in people and ideas. For me, great design happens when we build strong relationships, embrace diverse viewpoints, and solve challenges together. Open communication and teamwork create solutions that resonate deeply and meaningfully.

😊
Joy in the Journey

Enjoying the process leads to better outcomes. I value the joy of creating as much as the result itself. A sense of purpose, mutual respect, and a positive team culture make the process rewarding. When the journey is fulfilling, the solutions reflect that energy, delivering work that feels as good as it functions.

Download

I consider myself to be a passionate and curious designer who strives to deliver innovative & high-quality solutions. I've been known to be an empathic critical thinker and a determined problem-solver. I've had the opportunity to create and transform digital and physical experiences and products.

My design process takes a user and business-centered approach.

From research and ideation to prototyping and testing, I follow a thoughtful, iterative process to solve challenges and craft products that deliver impact.

🪓
Sharpen your axe

User-driven design starts with deeply understanding user needs, pain points, and behaviors. Like sharpening an axe before cutting wood, research is crucial. Without clear insights, no strategy or goal can truly succeed. Aligning with users ensures your design cuts through the noise and delivers real value.

🎯
Make it impactful

Impact over quality:  I believe that impact should always come before quality. It’s not just about meeting high standards—it's about creating something that truly serves the user’s needs. By prioritizing user needs and going beyond the basics, you’re not just delivering quality—you're creating meaningful solutions that resonate.

⚖️
Balance innovation and simplicity

I believe in leading with innovation and pushing boundaries to create valuable solutions. Simplicity should refine that innovation, ensuring it remains intuitive and aligned with user goals. By focusing on the details, we turn innovative ideas into practical, user-centered designs that truly work.

📅
Purposeful Planning

Thoughtful planning prevents problems. I value proactive planning as the cornerstone of impactful design. By engaging the right people early and fostering clear communication, I can anticipate challenges, create clarity, and ensure strategies align with both user and business goals, leading to exceptional outcomes.

🙏🏾
Collaborative Synergy

Great design thrives on shared perspectives. I value collaboration because it brings out the best in people and ideas. For me, great design happens when we build strong relationships, embrace diverse viewpoints, and solve challenges together. Open communication and teamwork create solutions that resonate deeply and meaningfully.

😊
Joy in the Journey

Enjoying the process leads to better outcomes. I value the joy of creating as much as the result itself. A sense of purpose, mutual respect, and a positive team culture make the process rewarding. When the journey is fulfilling, the solutions reflect that energy, delivering work that feels as good as it functions.

Discovery & Strategy

This step focuses on understanding the problem space and defining clear goals for the project. By aligning user needs with business objectives, I ensure every decision is intentional and rooted in purpose. A solid strategy saves time, prevents costly pivots, and keeps teams aligned.

User Research

This step focuses on understanding the problem space and defining clear goals for the project. By aligning user needs with business objectives, I ensure every decision is intentional and rooted in purpose. A solid strategy saves time, prevents costly pivots, and keeps teams aligned.

Ideation & Concept Development

This step focuses on understanding the problem space and defining clear goals for the project. By aligning user needs with business objectives, I ensure every decision is intentional and rooted in purpose. A solid strategy saves time, prevents costly pivots, and keeps teams aligned.

Prototyping

This step focuses on understanding the problem space and defining clear goals for the project. By aligning user needs with business objectives, I ensure every decision is intentional and rooted in purpose. A solid strategy saves time, prevents costly pivots, and keeps teams aligned.

Usability Testing & Iteration

This step focuses on understanding the problem space and defining clear goals for the project. By aligning user needs with business objectives, I ensure every decision is intentional and rooted in purpose. A solid strategy saves time, prevents costly pivots, and keeps teams aligned.

Download

I consider myself to be a passionate and curious designer who strives to deliver innovative & high-quality solutions. I've been known to be an empathic critical thinker and a determined problem-solver. I've had the opportunity to create and transform digital and physical experiences and products.

Over the years, I’ve grown a diverse skill set to create great products.

From research and ideation to technical execution, my toolkit enables me to craft innovative solutions that bring ideas to life.

🪓
Sharpen your axe

User-driven design starts with deeply understanding user needs, pain points, and behaviors. Like sharpening an axe before cutting wood, research is crucial. Without clear insights, no strategy or goal can truly succeed. Aligning with users ensures your design cuts through the noise and delivers real value.

🎯
Make it impactful

Impact over quality:  I believe that impact should always come before quality. It’s not just about meeting high standards—it's about creating something that truly serves the user’s needs. By prioritizing user needs and going beyond the basics, you’re not just delivering quality—you're creating meaningful solutions that resonate.

⚖️
Balance innovation and simplicity

I believe in leading with innovation and pushing boundaries to create valuable solutions. Simplicity should refine that innovation, ensuring it remains intuitive and aligned with user goals. By focusing on the details, we turn innovative ideas into practical, user-centered designs that truly work.

📅
Purposeful Planning

Thoughtful planning prevents problems. I value proactive planning as the cornerstone of impactful design. By engaging the right people early and fostering clear communication, I can anticipate challenges, create clarity, and ensure strategies align with both user and business goals, leading to exceptional outcomes.

🙏🏾
Collaborative Synergy

Great design thrives on shared perspectives. I value collaboration because it brings out the best in people and ideas. For me, great design happens when we build strong relationships, embrace diverse viewpoints, and solve challenges together. Open communication and teamwork create solutions that resonate deeply and meaningfully.

😊
Joy in the Journey

Enjoying the process leads to better outcomes. I value the joy of creating as much as the result itself. A sense of purpose, mutual respect, and a positive team culture make the process rewarding. When the journey is fulfilling, the solutions reflect that energy, delivering work that feels as good as it functions.

Research & Discovery

User Research -
Journey Mapping -
Personas -
Site Mapping -
Accessibility Design -
Information Architecture -
Design Thinking -
Competitor Analysis

This step focuses on understanding the problem space and defining clear goals for the project. By aligning user needs with business objectives, I ensure every decision is intentional and rooted in purpose. A solid strategy saves time, prevents costly pivots, and keeps teams aligned.

Strategy & Conceptualization

Concept Development -
Task Flows -
User Flows -
Creative Problem Solving -
Agile Methodology -
Scrum Methodology -
Requirements Gathering -
Workshop Facilitation

This step focuses on understanding the problem space and defining clear goals for the project. By aligning user needs with business objectives, I ensure every decision is intentional and rooted in purpose. A solid strategy saves time, prevents costly pivots, and keeps teams aligned.

Design & Prototyping

Wireframing -
User Interface Design -
Prototyping -
Interactive Prototyping -
Design System Development -
Design System Management -
Visual Design -
Interaction Design

This step focuses on understanding the problem space and defining clear goals for the project. By aligning user needs with business objectives, I ensure every decision is intentional and rooted in purpose. A solid strategy saves time, prevents costly pivots, and keeps teams aligned.

Testing & Validation

User Testing -
Usability Testing -
A/B Testing -
Heuristic Evaluation -
Accessibility Audits -
Feedback Analysis -
Analytics Interpretation

This step focuses on understanding the problem space and defining clear goals for the project. By aligning user needs with business objectives, I ensure every decision is intentional and rooted in purpose. A solid strategy saves time, prevents costly pivots, and keeps teams aligned.

Technical Tools

Figma -
Adobe XD -
Salesforce Lightning -
Illustrator -
Photoshop -
Slack -
Jira -
Miro -
Microsoft Office -
SolidWorks -
Keyshot

This step focuses on understanding the problem space and defining clear goals for the project. By aligning user needs with business objectives, I ensure every decision is intentional and rooted in purpose. A solid strategy saves time, prevents costly pivots, and keeps teams aligned.

Download

I consider myself to be a passionate and curious designer who strives to deliver innovative & high-quality solutions. I've been known to be an empathic critical thinker and a determined problem-solver. I've had the opportunity to create and transform digital and physical experiences and products.

Throughout my career, I have gained experiences that drive results.

Across industries, I’ve tackled challenges and delivered impactful solutions that meet user needs and achieve business goals. Explore my resume to see how my journey has shaped the skills, expertise, and insights I bring to every project.

🪓
Sharpen your axe

User-driven design starts with deeply understanding user needs, pain points, and behaviors. Like sharpening an axe before cutting wood, research is crucial. Without clear insights, no strategy or goal can truly succeed. Aligning with users ensures your design cuts through the noise and delivers real value.

🎯
Make it impactful

Impact over quality:  I believe that impact should always come before quality. It’s not just about meeting high standards—it's about creating something that truly serves the user’s needs. By prioritizing user needs and going beyond the basics, you’re not just delivering quality—you're creating meaningful solutions that resonate.

⚖️
Balance innovation and simplicity

I believe in leading with innovation and pushing boundaries to create valuable solutions. Simplicity should refine that innovation, ensuring it remains intuitive and aligned with user goals. By focusing on the details, we turn innovative ideas into practical, user-centered designs that truly work.

📅
Purposeful Planning

Thoughtful planning prevents problems. I value proactive planning as the cornerstone of impactful design. By engaging the right people early and fostering clear communication, I can anticipate challenges, create clarity, and ensure strategies align with both user and business goals, leading to exceptional outcomes.

🙏🏾
Collaborative Synergy

Great design thrives on shared perspectives. I value collaboration because it brings out the best in people and ideas. For me, great design happens when we build strong relationships, embrace diverse viewpoints, and solve challenges together. Open communication and teamwork create solutions that resonate deeply and meaningfully.

😊
Joy in the Journey

Enjoying the process leads to better outcomes. I value the joy of creating as much as the result itself. A sense of purpose, mutual respect, and a positive team culture make the process rewarding. When the journey is fulfilling, the solutions reflect that energy, delivering work that feels as good as it functions.

Download

I consider myself to be a passionate and curious designer who strives to deliver innovative & high-quality solutions. I've been known to be an empathic critical thinker and a determined problem-solver. I've had the opportunity to create and transform digital and physical experiences and products.

My Story

My journey into design began during my college years, although my interest in the field started much earlier. When I enrolled at Savannah College of Art and Design (SCAD),  I was drawn to Industrial Design. I later decided to minor in Service Design, believing that combining these disciplines would eventually translate well into a UX or Product design career.

It wasn't until my junior year that SCAD introduced a UX design program. By then, I was juggling life as a full-time student and running a business in Atlanta, Georgia. The practical experience I gained in both design and business deepened my interest in pursuing a career in UX design. I found the potential of UX design to impact both businesses and people's lives as rewarding as Industrial Design.

During my senior year, I focused on enhancing my skills in both physical and digital product design. This period was marked by a hectic schedule, splitting my time between Savannah, where I attended classes, and Atlanta, where I managed my business. Despite the challenges, my passion for both business and design grew, making it difficult to decide which path to pursue after graduation.

Ultimately, I chose to integrate my interests in business and sales into a corporate environment, while continuing to develop my design skills and experience in my free time. This decision allowed me to explore the corporate world, gaining valuable insights and experience, while still nurturing my passion for design.

The pandemic provided me with the time and space to reflect on what a fulfilling career truly means to me. Having satisfied my curiosity and ambition in the business realm, I was eager to focus on how I could make a meaningful impact through product design. As I looked forward, my goal became to not only use my skills to create products and enhance user experiences but to use design to contribute positively to society.

My Biography

I hold a Bachelor's degree in Design from the Savannah College of Art and Design. My expertise spans product, system, and process design, as well as both UI and UX design, giving me a holistic view of the design process.

I’ve had the opportunity to create and transform both digital and physical experiences, and I enjoy taking on challenges. With a proven track record of tackling complex issues, I pride myself on delivering innovative solutions that drive tangible results.

My user-centered design approach has led to measurable improvements, such as enhancing navigation and information hierarchy, which increased user satisfaction. This success comes from conducting in-depth user interviews and surveys to uncover pain points and opportunities for improvement.

I’m also experienced in leading cross-functional teams to create high-fidelity prototypes that validate design concepts. I work closely with engineers to ensure seamless implementation and that the final product exceeds expectations.